How is Macy’s positioned relative to the competition? Is the company’s competitive advantage sustainable?
Expert Answer
Macy’s last financial results were not that encouraging. The company posted mixed results with a big sales decline. The performance was generally lower than its competitors.
Retailing industry in itself is very competitive. Department stores like Macy’s compete with department stores, speciality stores, discount stores and so on. They are also facing stiff competition from e-retailers like Amazon and eBay. Competitors like Wal-mart and J.C.Peney are offering price discounts making things difficult for Macy’s
Macy’s competitive advantage are its presence in prime retailing locations in
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