What the commercial “Avocados from Mexico” from Super bowl 2017 was about? ( summary of the advertising)
why this commercial was not effective –
Who does it specifically appeal to? –
What strategy does it use? (fear, sex, humor) –
Is the ad designed to raise awareness, position the brand, or introduce a new product? –
Why would this company select the Super Bowl as a platform?
– Has this company activated at any other events surrounding the Super Bowl?
– How many commercials has this company launched during this event, and in what quarters?
– Do you think this commercial would have done better in another quarter,
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