Question 16
The customers at Peete’s coffee shop want to grab a quick cup ofcoffee before boarding the Metra train into Chicago. The sign inthe window promises “Quick, In-and-Out Service,” and usuallyPeete’s Coffee Shop keeps that promise. But one morning, customerswere frustrated when the staff behind the counter showed moreinterest in gossiping about their social lives than in waiting oncustomers. Peete’s coffee shop is suffering from a ________gap.
knowledge
social expectations
delivery
communications
standards
Question 17
The marketing of services such as lawn care by TruGreen differsfrom product marketing because services are all of these except
inseparable.
intangible.
renewable.
perishable.
heterogeneous.
Question 18
David manages a Shoney’s restaurant. He is considering stayingopen later in the
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