(Answered):Stp Product Management . . . .

Question Description

Module 1 – SLP

STP, PRODUCT MANAGEMENT & SITUATION ANALYSIS

Here is the brief overview of this cumulative Session Long Project(SLP). In this research project, you would work as a marketingconsultant to develop a feasible marketing plan for your client. Youwould conduct secondary research in SLP1 and SLP2 to glean the necessaryinformation for your marketing plan in SLP3 and SLP4.

It is important to conduct quality market research on your focalproduct/company in order to develop realistic and workable marketingplans. Generally speaking, there are two types of research. One issecondary research, which refers to data collection using existingsources, and the other is