From the standpoint of a marketing manager, productclassification is useful because it:
A. helps in distinguishing the scope of vertical markets andhorizontal markets
B. provides the knowledge that shopping goods typically needbroadcast promotion
C. helps to understand that convenience goods generally requiretargeted promotion
D. assists in providing guidelines for developing an appropriatemarketing mix
Expert Answer
Ans: B. provides the knowledge that shopping goods typicallyneed broadcast promotion