Map Banana Industry Value Chain South America Conduct Pestel Analysis Respect Chiquita Ban Q34238827

1. Map out the banana industry value chain in SouthAmerica.
2. Conduct at PESTEL Analysis with respect to Chiquita andthe Banana Industry.

Expert Answer

Chiquita is a very well known banana company. It is based in theUSA. it was one of the largest fruit company in the world until the90s having a hold on 1/3 of world trade of bananas.

The banana industry in South America hit a low when the EuropeanUnion brought its very restrictive and discriminatory trade policyin the year 1992. The company started suffering huge losses andwas, in fact, blamed the policies of EU for its downfall andbankruptcy. there was also another