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This report is primarily intended to analyze and present thepotential financial success and profitability of Zivago PrivateLimited, an online media portal which is proposed to be launched inthe local market in Singapore. The content of the report mainlyhighlights the following points: A brief description of theservices to be provided by the company, identification of thetarget consumer group, the proposed marketing and advertisingstrategies based on an overall market research covering theprominent global and local competitors and the potential revenuemodel that will be implemented following the same.
Zivago has been conceived to be a comprehensive online medialportal where viewers can watch their favourite
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