consolidation strategy that involves gradually withdrawingsupport from a product until there is little or no market demand iscalled
Expert Answer
Harvesting
Harvesting is the strategy which is used towards the end of aproduct life cycle when it is understood that any furtherinvestment in the product will be futile and the product will notbe able to generate more revenue. The investments are reduced orstopped so that the present entities can provide maximum profitsbefore the product leaves the market.