Considering History Advertising Brand Promotion Undergoing Fundamental Change E Control Br Q34191812

Considering the history of advertising and brand promotion, weare now undergoing a fundamental change (i.e. , control over thebrand) in the relationship between marketer and consumer,especially owing to digital technology. Describe what this changein brand-consumer relationship means and how it has revolutionizedthe relationship.

Expert Answer

Earlier, the main focus of the brand building was to make theconsumer purchase the products or services offered by the company,but due to threatened competition and the realization of a long -term profitability relationship with the customer, there is a shiftfrom the sales focus of the brand building. Now the majority ofcompanies try to establish a