Compare Influence Consumer Behavior Engagement Loyalty Retention Using Academic Scholarly Q34220163

Compare the influence of consumer behavior on engagement,loyalty, and retention, using academic and scholarly resources tosupport findings for the selected company of Cigna Health Care.

Expert Answer

Cigna is health servicesorganizations that has global health plans indental,medical,disability, accident and life insurance and alsobusiness travel.

Today the consumer behavior iswidely affected by the impact of technology and the large socialnetworking . When we look at Maslow’s hierarchy of need , we needto know at what level of need the target segment is to determinethe motivating force behind their purchase behavior.

Customer engagement andloyalty building: it is the process of building meaningfulinteractions