Question Description
- Research Paper Guidelines: Each student shall complete a research paper with a minimum of 6 academic resources. If you are unsure as to whether a source is “academic,” or scholarly, ask a librarian or the instructor. The paper will require the student to select one of the company’s advertising campaigns within the past 3-5 years. If you need help deciding on a campaign, ask me, I will gladly provide you with suggestions. The student will analyze the strategy employed by the company/firm and discuss in detail how the ad campaign fits into the company’s integrated marketing communication
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