Assume tht you need to publish research to enhance yourprofessional standing. The Journal of International BusinessStudies is highly respected by your colleagues so you target yourresearch toward that journal. Which criteria are you using toselect your research design?
Personal Experience,AudienceThe Research ProblemNone of the above
Expert Answer
The correct answer is audience.
Target audience refers to the groupof customers which are aimed by the organization for marketing itsproducts or services. Based on the target audience, organizationplan their marketing strategies to create positive impression inpeople’s mind about the product, service or the brand which caninfluence their buying decision.
In this scenario, the publisher
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