What is Cross Market Subsidization for Virgin Group?
Expert Answer
Virgin Group was founded by Richard Branson. It has over 400 companies under the umberlla of Virgin brand. The main stake in Virgin group is controlled by Virgin Group Holdings (VGH) which is completely owned by the British business tycoon Richard Branson.
Some of the famous brands under Virgin Group are as follows,
Virgin Galactic
Virgin Atlantic
Virgin Holidays
Virgin Media
Virgin Active
Virgin Trains
Cross Market Subsidization :
“The process of imposing higher prices to one sector/group to counter the lower prices charged in other groups’. This helps in using the profits available from one sector of
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