What is a Value Chain and why is it important?
Expert Answer
A value chain in marketing is nothing but the set of activities performed by the firm in particular industry for the purpose of delivering a valuable product or service for market. Example – Choco Mize created a value chain by offering customized products and attractive packaging design. This company focus on maintaining its value chain by continuously improving the value of the product they offer to the customers.
Value chain is important because it helps the company to lead its competitive advantage and increase profits. It helps the
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