What are Chipotle Goals and Core competency and sustainable competitive advantage?
Expert Answer
Chipotle’s main goal was to provide the best food and it should be accessible to everyone.During the begining of the chipolte restaurants it had only goal to provide that they should serve the food fast but by growing day by day and customers are showing more intrested in the chipotle restaurants they ensured to provide the best food with good quality.
Chipotle’s major core competency was to provide the best high quality food with the fast delivery to the customers.As the restaurant uses the ingrediants which are
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