(TCO 4) Demonstrate how various e-strategies work in any common industry of your choosing. (e-commerce)
Expert Answer
Answer: The following is a list of some e-strategies and how they work in the retailing sector
Targeting audiences: The online marketing helps the retail organizations to target audiences even at micro level
Personalization: Based on the online behaviour the companies can offer personalized experience to the site visitors
Integration: the retailers can create an integration across their multichannel offerings by using the e commerce technologies
By pass the middlemen: The companies can directly reach to the customers without the help of any middlemen
Social media targeting:
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