In ‘Strategy and the Art of Seduction’, Liedtka argues that anystrategy is going to be nearly useless if it doesn’t ‘entice peopleinto sharing an image of the future’. What are your opinions ofthis assertion? Also, what could your firm/organization do toentice more stakeholders to share a particular vision of thefuture? As always, don’t speak in generalities. Offer aspecific set of initiatives that the organization should look intolaunching in order to increase buy-in amongst those people who willbe responsible for implementing a strategy.
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