Stanford University professors Jeffrey Pfeffer and Bob Sutton,authors of Hard Facts, Dangerous Half-Truths, and Total Nonsense,have put out a call for a renewed reliance on rationality inmanagerial decision-making—an approach that they callevidence-based management (EBM). “Management decisions,” theyargue, “[should] be based on the best evidence, managers [should]systematically learn from experience, and organizational practices[should] reflect sound principles of thought and analysis.” Theydefine evidence-based management as “a commitment to finding andusing the best theory and data available at the time to makedecisions,” but their “Five Principles of Evidence-BasedManagement” make it clear that EBM means more than just siftingthrough data and crunching numbers. Here’s
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