Concept check The grocery business is one of the most competitive of business, especially when it comes to getting a new pro from a small manufacturer onto supermarket shelves. 1 typical supermarket carries about 30,000 different items, but some 15,000 new products are introduced each year. There is no way what all of these products will get on the shelves because there is limited space for such a host of new products. One method of helping the odds is for the manufacturer to pay slotting fees or pay-to-stay-in effect paying the retailers for the right to place the products on
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