Course Solutions Uncategorized (Answered) : Select product lines that you like or are familiar with and discuss your pricing strategies for the following: Product line Opti

(Answered) : Select product lines that you like or are familiar with and discuss your pricing strategies for the following: Product line Opti

June 27, 2024June 27, 2024| adminadmin| 0 Comment| 7:24 pm
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Select product lines that you like or are familiar with and discuss your pricing strategies for the following: Product line Optional products Captive products By-products Product bundles Which strategy did you find the most interesting? Why?

Expert Answer

Q1) Below are the pricing strategies for product lines –

1. Optional products – This strategy involves selling a core product which offers less value in the form of features and is priced low. The add-on features are sold at premium to enhance the product but they are optional.

2. Captive products – This strategy involves selling a core product at low price

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