Explain the characteristics of the Generation X market. What products appeal most to this group? Why?
Expert Answer
It is the generation group that lies between from the 1960s to 1980s and no exact start or end dates are not been recognized so far about this generation. The prior stage of generation x is represented by baby boomers and the later stage of the gen x is represented by Millennial.
The products that are mostly targeted to this group are weight-loss products, Healthy foods, supplements, exercise equipment and fitness classes. These are the most appealing products to this generation group.
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