Course Solutions Uncategorized (Answered) : Question 4 Gourmet Cupcake Store London Ontario Launched Promotional Campaign Attempt Incr Q28645147

(Answered) : Question 4 Gourmet Cupcake Store London Ontario Launched Promotional Campaign Attempt Incr Q28645147

Question 4 A gourmet cupcake store in London, Ontario launched a promotional campaign in an attempt to increase their sales revenues. They targeted parents of young children, encouraging them to serve cupcakes instead of cakes at birthday parties, 40% of the spending went towards Decorate Your Own Cupcake events held at the stores for young children, and the other 60% went towards radio advertise ments. The campaign was hugely successful with sales revenue increasing by $150k and a Marketing ROl of 2.7. How much was spent in total on the campaign? How much was spent on each respective part of the campaign?

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