Course Solutions Uncategorized (Answered) : “Intensive distribution” might be best described as: A. Using only a few retail outlets within a geographic area to sell your pr

(Answered) : “Intensive distribution” might be best described as: A. Using only a few retail outlets within a geographic area to sell your pr

“Intensive distribution” might be best described as: A. Using only a few retail outlets within a geographic area to sell your product. B. Using as many retail outlets as is practical and cost efficient. C. Using only one retail outlet within a geographic area to sell your product.

Expert Answer


Answer . B. Intesive distribution is used so that the customer encounter the product virtually everywhere. So you distribute it to every possible outlets, with the constraint of cost efficiency.

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