QUE 1a// Briefly explain the four factors for establishing arelationship with retailers (i) choosing retailing partners (ii)identifying types of retailers (iii) developing a retail strategy(iv) managing an ominchannel strategy .
1b)How does marketers develpos a retail strategyusing the 4ps (i) product (ii) price (iii) promotion (iv) place
1c) Explain the following of benefits of stores forconsumers. (i)browsing (ii) touching and feeling products (iii)personal service (iv) cash and credit payment (v) Entertainment andsocial experience (v) immediate gratification (v) riskreduction
1d) Explain the following effective ominichannelretailing (i) integrated relationship management (ii) brand image(iii) pricing (iv) supply chain.
Expert Answer
A solution
PayPal Gateway not configured
PayPal Gateway not configured