Course Solutions Uncategorized (Answered) : 4. Given that locals know their markets the best, a firm decides to turn over promotional responsibilities to them. Is this a go

(Answered) : 4. Given that locals know their markets the best, a firm decides to turn over promotional responsibilities to them. Is this a go

June 27, 2024June 27, 2024| adminadmin| 0 Comment| 7:36 pm
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4. Given that locals know their markets the best, a firm decides to turn over promotional responsibilities to them. Is this a good idea, bad idea? Or something else?

Expert Answer

Explanation:

When the market is limited to local territories and relatively smaller it’s okay to firm to take over the promotional marketing activities. Since local small businessmen know the market very well, additionally there will be costly to conduct market research due to smaller size of market.

Smaller market segment is easy to understand than larger market and customers are limited in this type of markets. Promotional activities are relatively

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