________ performances are where the message itself is a form ofentertainment.
Select one:
a. Ad target
b. Spectacle
c. Encoding
d. Decoding
In a typical ________ test, subjects are shown ads one at a timeand asked if they have seen them before.
Select one:
a. recall
b. recognition
c. chunking
d. salience
A relationship a person might have with a product is called________.
Select one:
a. self-concept attachment
b. nostalgic attachment
c. interdependence
d. All of these
Age, gender, and social class are all used ________.
Select one:
a. to divide market
b. as part of promotion
c. in social media
d. as part of the marketing mix
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