Course Solutions Uncategorized (Answered) : Ott Top Fever Hitting Singapore Services Viu Hong Kong Catchplay Taiwan Competing Locally Q27987632

(Answered) : Ott Top Fever Hitting Singapore Services Viu Hong Kong Catchplay Taiwan Competing Locally Q27987632

The OTT (Over-the-top) fever is hitting Singapore, with services such as VIU from Hong Kong and Catchplay from Taiwan competing locally with Singtels Cast and Starhubs Go services A group of savvy media investors sees an opportunity to compete in the OTT space locally. They have identified you to create a proposal for the service. You are expected to justify your suggestions clearly with local and international market research Your presentation should include a one-page Executive Summary, a clear description of the service, a programming strategy and a marketing strategy. Present your proposal in proper academic format and 

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