(Answered) : Ott Top Fever Hitting Singapore Services Viu Hong Kong Catchplay Taiwan Competing Locally Q27957845

The OTT (Over-the-top) fever is hitting Singapore, with servicessuch as “VIU” from Hong Kong and “Catchplay” from Taiwan competinglocally with Singtel’s “Cast” and Starhub’s “Go” services.

A group of savvy media investors sees an opportunity to competein the OTT space locally. They have identified you to create aproposal for the service. You are expected to justify yoursuggestions clearly with local and international marketresearch.

Your presentation should include a one-page Executive Summary, aclear description of the service, a programming strategy and amarketing strategy. Present your proposal in proper academic formatand NOT in point form.

1)The Service:

i. Create a logo (5 marks)

ii. Describe your service’s