How can marketers respond to consumers’ problem recognition? Please answer in depth and give examples. Thank you 🙂
Expert Answer
Problem recognition occurs when there is a gap between the perceived actual state and consumer desires. Once the problem is identified markets respond to the problem using marketing mix and solve the problem in several ways. This may include developing new product, modifying the existing product, modifying the distribution channels, making changes to the pricing policy or changing the advertising strategy. For example consider the case of toothpastes. There are many brands in the tooth paste industry. But normal
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