Gather a set of three traditional media ads that also have online versions. Compare the original with the online version and analyze the differences. What does the traditional medium offer that is not available online, and what does the online version add to the offering of the original medium? Explain how these vehicles might better position themselves as advertising media. What are their strengths and how should they position themselves in a competitive media marketplace?
Expert Answer
The traditional media of advertisements includes the TV, radio, business magazines etc. While the new or the online media includes the social
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