(Answered) : How can a company like Procter and Gamble use the I/O and the resource-based models to obtain above average returns?

How can a company like Procter and Gamble use the I/O and the resource-based models to obtain above average returns?

Expert Answer

Below is how company like P&G can use the I/O and the resource-based models to obtain above average returns –

1. The firm can analyze the external environment around consumer product industry, consumer preferences etc. to determine its strategic alternatives related to launch of new products, marketing campaigns etc.

2. The firm is in consumer product industry and hence it needs to design the strategies that bring in above average returns for the firm. Example of the strategies can

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