Discuss the role of specialized marketing communication organizations such as sales promotion, public relations, and digital agencies in the IMC process. Why are marketers likely to use these specialists rather than a full-service agency?
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IMC : -Integrated marketing communication is the concept of optimizing the marketing communication approaches to increase the branding in the market. IMC is known as integrated marketing communication. IMC approach has effective results in terms of branding, awareness, customer impact, and meeting/exceeding marketing purpose in the target market segments. The reason of success of IMC is that no single mode of marketing is
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