(Answered) : CASE STUDY 2 HARLEY-DAVIDSON LEADS THE PACK IN RETAIL EXPERIENCE The 2012 Pied Piper Prospect Satisfaction Index U.S. Motorcycle i

CASE STUDY 2 HARLEY-DAVIDSON LEADS THE PACK IN RETAIL EXPERIENCE The 2012 Pied Piper Prospect Satisfaction Index U.S. Motorcycle industry Benchmarking study has been released with Harley-Davidson Motor Co. emerging on top ranking. The study combines feedback gleaned from 1,653 mystery shoppers from July 2011 to April 2012 with corresponding sales figures to assess the retail experiences of motorcycle dealerships throughout the United States. Harley-Davidson leads in 16 different sales activities including offering test rides, obtaining consumer contact information and directly asking for the sale op of that, all 700 Harley-Davidson retail stores in the U.S are independently owned and