Can you think of any organizations that do not have relevant “customers” to take into consideration? For organizations that do not have relevant “customers” to take into considerastion, how are they different from the organizations that have to consider all parts of the Balance Scorecard to operate equally?
Expert Answer
Relevant customers are those who are directly served by the organizations. Every organization has a sole motto of profit making. To make profits they must research properly to find relevant customers. Organization starts their operations only after analysing the markets and the target customers they wish to serve.
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