• What are the differences between the production-oriented era,sales-oriented era, and the marketing-oriented era?
Expert Answer
Production Oriented Era– This era is related toaround 20th century. In this Era most companies had a belief systemthat a good, product and service will be sold automatically.
Sales Oriented Era– This era belongs to 1920-1950. In this time there was Great Depression and World War 2 aswell. Because of this the consumers consumed less. Because of thesereasons companies were forced to do personal selling as well asheavy advertising to sell their products and services.
Marketing Oriented Era – In this era thecompanies and manufacturers started focusing
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