86, Which of the following is an accurate statement about a truly global organization? a) Executives are trained in worldwide operations, not just domestic or international operations. b) Its operating units are divided into geographical organizations, world product groups, and international subsidiaries c) An export department is adequate to manage this organization. d) A truly global organization is the first stage of international marketing activities. e) A truly global organization considers itself as a national marketer who sells abroad
Expert Answer
option B is correct.
a true global company divides the total market into small segments based on geographical regions
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