3 Which of the following is true of communication adaptation for a company entering a foreign market? a) Language adjustments are considered unimportant. b) Cultural differences are seen as a negligible necessity in the process. c) A strategy of fully modifying advertising messages to local markets is used. d) As media availability is similar across countries, media need not be adapted internationally. e) A standardized advertising theme is used as consumer needs around the world are becoming more similar.
Expert Answer
When a company is entering a foreign market, it needs to adapt to it’s region and culture. People
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