5. You have identified a very successful B2C marketing manager with solid experience in global markets. As a global B2B firm, how would you size up such a candidate? Would you hire them? What would be (a) key factor(s) in making your decision?
Expert Answer
I would not hire a very successful B2C marketing manager for a B2B marketing role. There are many factors that we need to keep in mind before we make a decision and for that, it is important to know the key differences between B2C and B2B marketing
The target audience is different
The marketing message should
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