2 Managing Employee Benefits Strategic Benefits Planning Makers Craft Makers Crafts Facing Q34216256

2. Managing Employee Benefits: Strategic Benefits Planning atMakers Craft

Makers Crafts is facing strong competition in the retail craftchain-store market. Easy Crafts, a new discount craft-store chain,is opening stores in many of Makers Crafts’ market areas. MakersCrafts has been a leader in the craft supply marketplace due to thecompany’s superior customer service provided by a well-trained andcompensated retail staff that are experts in crafts. Customers haveenjoyed the opportunity to gain advice and ideas from the company’stalented workers over the years, and customers are loyal to thecommitted staff. However, the new discount chain is drawing awaycustomers by recruiting the experienced staff from

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