1. Provide examples of a company that changes its productofferings and advertising campaigns according to different marketsegments. Have these strategies been successful or not for thecompany?
2. Explain in your own words what “cognitive dissonance” is.Provide an example of the same. What are steps taken by companiesto alleviate cognitive dissonance?
Expert Answer
1) Market segment is one of the common ways tochange an organization’s approach and customize it according to thecustomers. It is mainly grouping of target customers based on theirneeds, desires or preferences. So, sometimes an organization canchange it’s product lines and various advertisement techniques toaddress the customers more effectively. Some
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