Question Description
English 033
Sample Ad Analysis Outline
I. Introduction
a. Attention Getter – Anecdote, question,etc. which places reader in correct of mind
b. Introduce topic – shape comment about topic – general to specific
c. Thesis Statement – State your argument explicitly
II. Graphics
a. Elements – images, layout, colors, etc.
b. Overall effect – how do the support thesis?
III. Language
a. Elements – tone, style, form, etc
b. Overall effect – how do the support thesis?
IV. Audience
a. Indicators – magazine, place in magazine, etc.
b. Overall effect – how do the support thesis?
V. Analysis
a. Discuss how these tactics (II, III, IV) reveal an overall strategy – what are the
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