Target Market Refers People Desire Ability Buy Specific Offering Former Customers Use Comp Q34194689

A target market refers to

people with both the desire and the ability to buy a specificoffering.

former customers who now use competitors’ products.

the cluster of benefits that an organization develops to satisfyconsumers’ needs.

people who could purchase a product regardless of who ultimatelyuses it.

one or more specific groups of potential consumers toward whichan organization directs its marketing program

Expert Answer

The target market is selected basedon the capability of the organization among the various segmentsidentified. Then only it is possible to possible to successfullydirect a marketing program towards it and reach the customers inthat market. So, the correct answer is:

One or