A target market refers to
people with both the desire and the ability to buy a specificoffering.
former customers who now use competitors’ products.
the cluster of benefits that an organization develops to satisfyconsumers’ needs.
people who could purchase a product regardless of who ultimatelyuses it.
one or more specific groups of potential consumers toward whichan organization directs its marketing program
Expert Answer
The target market is selected basedon the capability of the organization among the various segmentsidentified. Then only it is possible to possible to successfullydirect a marketing program towards it and reach the customers inthat market. So, the correct answer is:
One or
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