5. The position of a company with regard to pricing, promotion,advertising, product design and distribution is referred to as_______________.
a. planning c. marketing strategy
b. organizing d. restructuring
6. The percentage rate of a firm’s customers who leave everyyear to buy from competitors is called the customer __________rate.
a. punishment c. transfer
b. defection d. reflection
7. The activities necessary to get inputs and components to aproduction facility, through the production process and through adistribution system to the end-user is referred to as______________.
a. resource efficiency c. cycle planning e. materialsmanagement
b. viability cycle d. mass customization
8. ____________ are where unit costs increases are associatedwith a large scale
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