5 Position Company Regard Pricing Promotion Advertising Product Design Distribution Referr Q34198807

5. The position of a company with regard to pricing, promotion,advertising, product design and distribution is referred to as_______________.

a. planning c. marketing strategy

b. organizing d. restructuring

6. The percentage rate of a firm’s customers who leave everyyear to buy from competitors is called the customer __________rate.

a. punishment c. transfer

b. defection d. reflection

7. The activities necessary to get inputs and components to aproduction facility, through the production process and through adistribution system to the end-user is referred to as______________.

a. resource efficiency c. cycle planning e. materialsmanagement

b. viability cycle d. mass customization

8. ____________ are where unit costs increases are associatedwith a large scale

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