You are the media planner for an agency handling a small chain of upscale furniture outlets in a top-50 market that concentrates most of its advertising in the Sunday supplement of the local newspaper. The owner is interesting in using new media to reach its upscale target market. What would be your recommendations to the furniture store owner?
Expert Answer
I would recommend the store owner to consider the below for newspaper advertising to be effective:
Coupons and deals – The percentage of people who look for coupons and deals are more than normal readers. The proactive audience should be
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