Do some research and find a company that leverages each of the three branches of analytics. Describe, in detail, what the company does vis-à-vis each analytics component, how it integrates with one another, how it facilitates marketing efforts and overall firm strategy. Be sure to provide citations for your research.
Expert Answer
Online Retail company Amazon leverages each of the three branches of analytics.
Prescriptive Analytics : Studying the details of the customers and categorising them into various categories.
Predictive Analytics : Identifying past patterns of the customers and predicting the future.
Descriptive Anaytics : Studying the characteristics and relating it to
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