(Answered) : receiver, the message is likely to be. a. b. c. □ more effective □less effective □ineffective 18. In , a person has positive

receiver, the message is likely to be. a. b. c. □ more effective □less effective □ineffective 18. In , a person has positive or negative attitude towards both source & message. a. communication audit □integration ofcommunication c. d、 b. principle ofcongruity buyer-readiness stage 19. When buying salt, is relevant – the customer has low-involvement and perceives little-differentiation a. do-fee-learn sequence b. □ learn-do-feel sequence □ learn-feel-do sequence c. 20. Source’s or spokesperson’s is crucial to a message’s acceptance a. □credibility b. □expertise c. □ likability d. □trustworthiness Page 3 of 6

Expert Answer

17. The answer is option “a”

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