ICA: Global Marketing Environment
I.Procter & Gamble in Asia
Procter & Gamble plans to raise its number of global customers to 5 billion. Two countries integral to P&G’s success is China and India. Some of the challenges companies face in international markets could be socio-cultural, economic, competitive, or political/legal in nature. Look at the examples below and describe which barrier(s)/ challenge(s) P&G faced with expansion into these two countries.
1.In China, parents use cloth diapers on their babies and toilet train them early. P&G therefore marketed studies to show that babies wearing Pampers fall asleep faster.
2.Chinese and Indian consumers cannot afford P&G’s products.
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