ICA: Marketing Ethics: Supplier Safety
Fast-fashion retailers such as Zara, H&M, and others demand short lead times and quick changes from suppliers to feed consumers’ demand for changing fashions. Retailers used to place orders almost a year in advance and suppliers produced high volumes cheaply. But fast-fashion retailers now offer new inventory in their stores almost weekly to get customers coming back. Additionally, many retailers are placing small initial orders, and if styles take off with consumers, they quickly re-order—a tactic known as “chasing.” Appropriate inventory levels in the apparel industry have always been difficult to predict, but it appears that
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